Business Development Executive - North West Liverpool & Chester

Join William Grant & Sons in a role where your passion and drive can truly make an impact. We’re looking for a Business Development Executive to bring our premium brands to life in the On Trade. This field‑based role places you at the heart of our iconic portfolio—building brand visibility, recruiting consumers, and supporting customers to elevate their spirits offering through outstanding advocacy.

At William Grant & Sons, Rare Characters thrive. We celebrate diverse perspectives, unique strengths and the ambition to grow. If you’re commercially minded, motivated and energised by the On Trade environment, this is an opportunity to make a meaningful impact in a territory that’s full of potential.

What We Can Offer You

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
• Private Healthcare and Doctor@Hand (remote GP service).
• Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Our Life Assurance cover is a multiple of eight times your annual basic salary.
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.

Main Responsibilities

• Activate our premium brands across key On Trade outlets, delivering best‑in‑class visibility and consumer-focused activation.
• Manage a portfolio of Premium, Select, and Exclusive accounts, consistently delivering regional targets for distribution, visibility and activation (MES).
• Secure preferred partner status in your territory by developing tailored solutions that grow the Spirits Category for customers.
• Build strong relationships with key influencers, bartenders, venue managers and route‑to‑market partners.
• Identify new opportunities—from emerging venues to consumer hotspots—using commercial insight and segmentation data to focus where it counts.
• Champion our brands by ensuring outlets are equipped and educated to deliver perfect serves that reflect William Grant & Sons’ standards.
• Create advocates through training, developing bar staff knowledge and enthusiasm, supported by Brand Ambassadors where needed.
• Promote brand activity via your own and customers’ social media, amplifying reach and engagement.

Our Ideal Candidate

The Ideal Candidate Will Bring

• Strong commercial awareness and the ability to balance brand‑building with commercial objectives
• Experience building effective customer relationships
• Excellent organisational and presentation skills
• A proactive, self‑driven approach paired with strong collaboration skills
• Sales and/or marketing experience within the On Trade (desirable)
• Confidence using data and digital tools to unlock opportunities
• A full clean driving licence (essential)

If you’re passionate about premium spirits, enjoy being out in trade environments and want to work with some of the world’s most admired brands, we’d welcome an application.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.

Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.

We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.