Head of Aqcuisition
- Own paid acquisition strategy and execution across Meta, Google (Search, Shopping, PMax), and TikTok - with full accountability for CAC, ROAS, and revenue targets
- Embed AI tooling into the day-to-day: creative iteration, copy testing, audience modelling, campaign optimisation, and performance reporting.
- Drive LTV and repeat purchase through intelligent retargeting and lifecycle-aligned paid strategies.
- Support our Performance Creative team with creative strategy for paid channels: iterating UGC, static, and video assets at pace across different product lines and audience segments
- Own channel-level contribution margin reporting - understand what's profitable, what isn't, and make decisions accordingly
- Build and manage the media budget, allocating spend dynamically based on performance data and seasonal demand signals
- Work cross-functionally with brand, CRM, and product to ensure paid activity is joined up with the full customer journey - from first click to repeat buyer
- Support, develop and challenge our acquisition team; set the standard for analytical rigour and creative ambition.
- CAC held within target across all key channels while revenue volume scales
- AI tools are visibly reducing time-to-test and improving creative performance - not just sitting in the stack
- Weekly creative testing cadence in place, with clear winners rolled out and losers cut fast
- Contribution margin visibility at channel and campaign level, reviewed weekly with clear actions
- Each core customer persona is served distinct, high-performing creative and audience strategies
Must-Have
- 5+ years in performance marketing, growth or acquisition, with demonstrable experience of building and scaling over a prolonged period.
- Demonstrable experience running and scaling paid campaigns on Meta and Google - with real ownership of budget and results
- Hands-on experience using AI tools in a marketing context (e.g. creative generation, copy testing, performance analysis - not just ChatGPT for captions)
- Strong commercial fluency - you can talk CAC, LTV, ROAS, and GP in the same breath
- Proven track record of building and managing creative testing frameworks, not just executing on briefs
- Comfortable in fast-moving environments where you'll make decisions without perfect information
- Experience marketing in health, nutrition, wellness, or FMCG DTC
- Familiarity with health and wellness consumer trends and how they're reshaping acquisition strategies
- Experience with TikTok Shop or affiliate/influencer performance channels
- Background in building or scaling a paid media team
- Ownership without prompting - you don't wait for direction; you diagnose, decide, and act
- Commercial by default - every creative decision, budget call, and channel choice is rooted in what it does to the P&L
- AI-native mindset - you genuinely believe AI changes what's possible and you actively build that into how you work
- Fast, not reckless - you bias toward action but you test, measure, and course-correct with discipline
- Low ego, high standards - you'll work across teams and challenge ideas without making it personal
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