Director of Product Marketing - Solutions & Platform

Want to be a part of a company that’s making a difference?

We’re a growing global tech company, with huge potential for curious and caring minds, committed to each other, to deliver solutions that protect people and the planet for future generations. Our team of experts are focused on creating meaningful impact and making a real difference for our customers.

🌍 Impact: A strong connection to our mission through product, customer and impact is essential. We protect people and the planet by helping businesses mitigate risks and create safer, healthier workplaces.

💡 Innovation: Trusted by over 11,000 customers, you’ll have the chance to work with industry experts and thought leaders, dedicated to driving positive change. We believe in fostering a trusting environment that empowers our team to grow, innovate, and succeed.

📈 Growth: Connect commercial growth to personal growth opportunities. Benefit from a wide range of learning opportunities for ambitious professionals seeking development in a rapidly expanding sector.

We're on a mission to protect people and the planet by building and deploying transformative software. We need everyone's energy and commitment, regardless of region or rank, to make that mission a reality for millions more customers.

Our culture code , a set of principles that underpins our values, is our commitment to each other and working better together.

Join EcoOnline and be part of a mission dedicated to driving positive change. Read on to learn more about the opportunity and how you can have a positive impact!

About the Role

We’re looking for a Director of Product Marketing to lead the positioning and go-to-market strategy for EcoOnline’s cross-product solutions and platform innovations.

As our portfolio expands, connecting our products into clear, outcome-driven solutions is critical to growth. In this role, you’ll define and drive the overarching EcoOnline suite narrative, ensuring we articulate how our connected platform solves the most pressing challenges faced by our ideal customers.

You’ll operate at the intersection of Product, Sales and Marketing, shaping solution strategy, embedding buyer insight into decision-making and elevating how we bring multi-product innovations to market globally.

This is a high-impact, strategic role for someone who thinks in solutions rather than features and thrives in a fast-growing SaaS environment.

Key Responsibilities:

• Define and own positioning and messaging for EcoOnline’s cross-product solutions and connected platform innovations.

• Drive go-to-market strategy and execution for multi-product bundles and platform-level launches.

• Identify opportunities to package products to address high-priority market problems and accelerate multi-product sales growth.

• Establish and lead a structured win/loss programme to embed voice-of-customer insight into GTM strategy.

• Develop compelling solution narratives across the buyer journey, including case studies, presentations and sales enablement tools.

• Enable Sales, Customer Success and Channel teams to articulate EcoOnline’s platform value clearly and consistently.

• Partner closely with Demand Generation, Product Management, RevOps and Commercial teams to ensure cohesive, high-impact launches.

• Represent EcoOnline at webinars and industry events as a subject matter expert.

What we're looking for:

• Ideally you will come with 10+ years’ experience in B2B Product or Solution Marketing within enterprise SaaS (15+ years overall professional experience preferred).

• Proven experience leading go-to-market strategy for multi-product solutions or platform-based offerings.

• Strong strategic thinking and commercial acumen, with the ability to connect product capabilities to meaningful business outcomes.

• Demonstrated success influencing cross-functional stakeholders in a matrixed organisation where impact is driven through collaboration rather than authority.

• Experience designing and leveraging win/loss programmes or structured voice-of-customer initiatives.

• Confident public speaker, comfortable presenting to large and senior audiences, with excellent written communication skills.

• Experience working in international or global SaaS environments is advantageous.

• Background in EHS, compliance, ESG, risk or adjacent regulated software markets is beneficial but not essential.

• Pragmatic Marketing, Product Marketing Alliance (PMA) or SiriusDecisions certifications are a plus.

Our Benefits:

We offer a variety of global benefits which are listed below! Please note a country-specific breakdown will be provided during your interview process.

• 🌴 Generous Paid Time Off

• 🍼 Extended Parental Leave

• ❤️‍🩹 Robust Health Coverage

• 💡 Accelerated Learning Paths

• 🧘‍♂️Team Wellness Initiatives

• 📆 Company-wide Events

• 🌎 Employee Resource Groups

• ⭐️ Recognition awards

EcoOnline is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels safe and empowered to be themselves. Our Talent Acquisition team reviews all applications and believes in the potential of individuals who may not meet all the specific requirements but demonstrate the attitude, alignment with our values and drive to succeed.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need any assistance due to a disability, please speak to your talent acquisition partner.

This job posting is for an existing vacancy.

We utilise AI for note taking within our hiring process to enhance efficiency and ensure a smoother candidate experience.

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